• ICICIDirect.com comes with a unique 3-in-1 account which integrates your banking, broking and demat accounts. This enables you to trade in shares without going through the hassles of tracking setllement cycles, writing cheques and Transfer Instructions, chasing your broker for cheques or Transfer Instructions etc.
• ICICIDirect keeps track of the transactions and the settlement dates, hence relieving you of the inconvenience of tracking stock exchange trading calendars, settlement dates, writing cheques and Transfer Instructions For Debit (TIFD). A multitude of resources like online quotes, charts, news, research, fundamental database and detailed analysis is just a click away to help you make informed decisions
• Since with ICICIDirect.com, you can verify orders and get order confirmations online, you can be assured that you have in fact placed an order at the price you always wanted to but may not have been able to do so till now. Thereby giving you CONTROL over your OWN trades.
• What's more, instead of transferring monies to a brokers' pool or towards deposits, you can manage your OWN demat and bank accounts when you trade through ICICIDirect.com.

Is that all on ICICI direct.com?

• Wait a minute. ICICIDirect.com allows you with various options while trading in shares. You could trade in shares through Cash, Margin or on Spot.
• You could trade with market orders or during off-market hours by placing limit orders.
• What's more, you can also trade through ICICIDirect.com in other financial instruments like Mutual Funds. Futures and Options will also be launched soon.