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News and More
Movie Review: Jugaad


Fails to interest

Director: Anand Kumar

Cast: Manoj Bajpai, Hrishita Bhatt, Vijay Raaz, Sanjay Mishra, Govind Namdeo, Mushtaq Khan, Nitin Arora

Producer:
Sandiip Kapur

Rating:
1/5

The makers of Jugaad are highly indulgent. That is why the ad agency in the movie is names Promodome, after the banner that produced the film and the protagonist is named Sandiip Kapur, after the producer of the film.

To explain the word Jugaad, it means connection or trickery, basically taking shortcuts to get your work done.

Manoj Bajpai is Sandiip Kapur, the successful CEO of a 50-crore ad agency. He is helped by Vijay Raaz, the VP of the company, womanizer Murli and Nitin Arora, who plays photographer Ronnie. A bunch of pretty girls and geeky guys make up the rest of his team. Under a new law, the Municipal Corporation of Delhi seals his office as it is located in a residential area. The company members are distraught, so Sanjay Mishra, who plays Jugaadu Bakshi helps them out with a makeshift office with no electricity or water supply. To get their office back, they have to deal with the lazy and corrupt to the core, Commissioner Gupta, played by Govind Namdeo in a double role.

The story is interesting but the treatment and feel of the film is amateurish. The colourful office reminds you of the sets in TV serials of the 90s. There is a lot of product placement in the film, as they use only Acer computers and Hrishita, who plays Manoj's wife tells him to use a particular Microsoft program because 'my husband deserves the best.' Isn't that straight out of an ad? The humour gets repetitive, especially with the way Nitin Arora, the photographer talks on his phone. He uses the hands-free device so people get confused if he is talking to them or on the phone. The second half has some really bizarre dialogue which made people laugh at it. The music and background score was pure noise. The way most of Manoj's team abandons him is reminiscent of Jerry Maguire. Hrishita Bhatt is just eye candy. The idea of a politician with a twin brother who helps him in his dealings is hard to digest, even if the film is based on a true story. The film could have been tighter and shorter.

Manoj Bajpai and Vijay Raaz turn in good performances making you wonder why they don't get better films. He people in Delhi whose offices were sealed will relate to the film but multiplex audiences wont.




  • Janhvi Patel, Hill Road Media
  • Friday, February 13, 2009

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